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Now Snuffles, the most successful and well-known bear in GUND’s rich 111-year history, is celebrating his 30th birthday in 2010. We have announced exciting 30th birthday plans, including commemorative 30th Birthday Snuffles, a special limited edition Snuffles, a high-end one-of-a-kind Snuffles valued at $10,000 and one of the largest Snuffles ever created.

"Snuffles has been created in many different sizes and colors through the years, but its unique huggable shape and eyes that look right back at you have remained the same, reinforcing the emotional connection between kids and their favorite stuffed animal," said Vince Smart, Vice President of Marketing for GUND. "After 30 years, it’s clear that this connection transcends time and we look forward to introducing Snuffles to a new generation of children."

Snuffles' year-long birthday celebration will be packed with exciting introductions, including exclusive limited edition signature Snuffles bears, one of the largest, most huggable Snuffles ever created, a unique one-of-a-kind Snuffles bear, special retail plans, deluxe commemorative leather medallion logos and much more.